Portland Tribune features Studio Art Direct in business section

Portland art scene good for business

Portland Tribune features Studio Art Direct in business section June 22, 2014.  The article focuses on how SADI uses the Portland art scene to benefit businesses – especially healthcare and hotel projects.  Article includes art themes for the new Eastlund Hotel in Portland Oregon.  CLICK TO READ ARTICLE

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Joseph Gallivan of KBOO’s Art Focus interviews Janelle Baglien about art consulting for healthcare and hospitality

 

Learn about our latest project coming up – a new boutique hotel in Portland! The theme I have come up with is “Sleeping with Words.”

Listen to the Art Focus interview to learn more.

 

 

Nature art video content for healthcare waiting rooms and patient bedside monitors now available for licensed use

We have had a lot of requests to create content for TV monitors in healthcare waiting areas, patient rooms and exam rooms. So, I am really excited to share an example of what we are working on.  This is a 5-minute loop demo featuring gorgeous nature scenes shot in time-lapsed, slow motion, steady-cam cinematography.  The artist is an Emmy Award winning cinematographer we have partnered with.  It is specifically created for hospitals, medical centers, senior care, behavioral health and other healthcare environments. Based on the philosophy of Evidenced Based Design, this stunning video is designed to calm, sooth and improve patient outcome.

This content is plug-and-play ready in any format required (from the cloud, Blu-ray, m4, and the new gold standard 4K).  Also available without sound.

We have content available in increments of 5 minute, 14 (the average wait in a waiting room) and 1 hour (for relaxation channels).

License Fee:  The fee is charged on an annual basis per physical location and is dependent on the number of monitors displaying the work.  Email me with an outline of your intentions including length of play and estimated number of monitors. I will get back to you with pricing.

This is the first in a series of art video content Studio Art Direct will be releasing for licensed use on large AV installations in healthcare, hospitality, corporate and government interiors.  We have seen a growing trend in the desire for artful content that is ready for plug-and-play.  Our initial focus will be on heatlhcare, eventually we will move into art video for corporate, multi family and hospitality projects.

What are the Digital Art Content for Healthcare Trends:

The average stay in a waiting room is 14-minutes.  In the past, TV’s were used as a distraction but studies showed that it causes stress in patients and visitors.  Other applications include a looping video playing on exam room monitors as patients wait for their doctor.  This is a wonderful way to soften the equipment laden rooms.  For behavioral health calm rooms, a video is safe and serene.  In transfusion centers, the long wait can be agitating and scary, nature art videos are an effective way to relieve stress.

While the “monitor” technology exists, the content has not changed much over the years. Art consultants have realized the opportunity to showcase art, but most do it with PowerPoint style videos of images, mainly photography of flowers. This is a pitiful under utilization of the technology. So much can be done with film, video, animation, and interactive digital. The creativity just needs to be tapped.  The creative genius is in the new crop of art students and emerging artists born and raised on digital media.

Over the next 8 months, I will be working hard to discover talent and help new artists craft work towards creating digital content for the built environment, and especially healthcare.  It is an exciting new market segment we are venturing into and we are jazzed. Video installations are becoming very popular as the price of monitors and content management go down, while the public’s thirst for digital and interactive content goes up.

 

Blue light art to help memory care patients

We are always interested in using scientific research as the backbone for art installations in healthcare. Over the next year, I will be working with artists to develop installations based on science for memory care facilities.  

Blue light art, art for memory care patients

Bluish light helps Alzheimer’s patients adjust to normal sleep patterns

It is well known that Alzheimer’s and dementia cause serious problems with sleep.  How can art help these patients?

Based on the research by a scientist from New York who postulates colored light can help memory care patients adjust their sleep patterns to normal circadian rhythms.  We will create blue and yellow light in art video, light installations, and other digital art mediums.  Listen to this interview from NPR’s All Things Considered to learn more.

Mariana Figueiro researches health applications at the Lighting Research Center at Rennselaer Polytechnic Institute in Troy, New York. She recently conducted research using yellow light used as a “night light” around bathroom doors, and blue light as therapy for daytime in an Alzheimer’s unit.  She found that  Bluish lights apparently help us to wake up, and yellowish lights send signals to our circadian clocks to get ready to sleep. As Figueiro puts it, “The circadian system is what we call a blue sky detector.”  Read more.

CLICK HERE to listen to NPR interview

By Janelle Baglien, Studio Art Direct 2014

How to create sustainable/green custom digital art wallpaper

how to create custom art wallpaper using digital files

Studio Art Direct installs an original painting on sustainable/green wallpaper at a medical office building. This is an excellent example of a painterly style on very textured material – it looks like canvas. “Seasons” by T Avery from the Studio Art Direct licensed art collection.

One of the most dramatic and cost-effective ways to create large art in architecture installations is with custom art wallpaper.  The options for art and graphics are simply endless and are only hemmed in by your imagination.

There are companies who produce custom art wallpaper using their designs or stock imagery or allow you to provide your own.  Only problem is, great designers don’t like to use stock anything, or they do not have the expertise to find, select, license, and prep art, graphic or photographic files suitable for large-scale artwalls.  And if not done right, a huge custom wallpaper installation can turn into a pixilated mess.

So what to do?  Work with an art consultant who has mass connections to artists and designers and, more importantly, knows how to create digital files for production with the right color profile, correct DPI and size resolution, and has the capacity to produce and install the artwall.  This soup-to-nuts approach ensures success.  

What to consider when creating custom wallpaper?   If your project is scheduled for

studio art direct custom digital art wallpaper

Custom art wallpaper in stairwells encourages people to use the stairs by adding vibrancy to an otherwise dull and ignored space. Created by Studio Art Direct. Commissioned photography from L.Koudele

LEED certification, or if your client wants to go green, you must use a PVC free, low VOC, sustainable material which includes post consumer material and contributes to LEED MR credits.  And, if that is not enough, it must be Fire Rated Class A to meet most code requirements.  I also recommend that the pigment is a UV Curable (very low VOC or Eco-Solvent) for air quality especially in healthcare settings.

But if durability in very high traffic areas is your biggest concern, I recommend a vinyl substrate with a PVC overlay.  The PVC overlay will do a great job of protecting the image from dings and scratches.

How to choose the right art or graphics?  There are important considerations when selecting imagery for custom artwalls.  Enhancing the interior palette and finishes, imagery that speaks to a client’s image and brand, and the interaction of the end-user with the space where the wallpaper is to be installed is key.  In healthcare, images of nature are proven to aid in the healing process by lowering blood pressure and reducing heart rates. In hospitality, a more avant garde approach leaning towards abstraction or bold graphics can boost the story and theme of a hotel.  For corporations, creatively integrating brand or history is often requested.

large scale custom digital art wallpaper for healthcare

Art walls in elevator lobbies are excellent for wayfinding and provide a moment of respite during the wait for the elevator.  Photography by Z. Andrews from Studio Art Direct licensed art collection.

There are also different textures available.  I recommend a very smooth gloss or matte finish for photography and graphics and a highly textured finish for paintings.  The texture looks like canvas with the depth of impasto.

Wallpaper art as wayfinding?  Large wallpaper artwalls are an excellent way to delineate spaces and enhance wayfinding.  Fantastic applications are in elevator lobbies, stairwells, and entries to specific areas like treatment modules in healthcare, conference rooms in corporate, and floors hotels.

If you would like a free consultation about creating wallpaper artwalls for your project, contact janelle@studioartdirect.com

 

Healthcare’s art in architecture trend. Featuring an interview with Studio Art Direct in Healthcare Design Magazine

Studio Art Direct in Healthcare Design magazine

Healthcare Design Magazine features article about Studio Art Direct’s work at Kaiser

Healthcare Design magazine features Studio Art Direct in article about art in architecture and the trends in healthcare.

Art Plays Starring Role at Permanente’s New Oregon Hospital  by Anne DiNardo, Senior Editor Healthcare Design Magazine

The importance of artwork in the healthcare environment and its role in the healing process has become more widely accepted over the years. But that still doesn’t mean it’s always part of early design discussions.

Rather, art programs are often addressed later on in the project schedule, maybe even after the drywall is up, leaving art consultants and interior designers to scramble to find appropriate pieces that fit on existing walls and ceilings.

It’s a practice that Janelle Baglien, president, Studio Art Direct (Portland, Ore.), calls “plunk art.” “It’s when the building’s all done and somebody says ‘oh, we have to plunk something here.’”    READ MORE link to article.

To read a general article about this new Kaiser Permanente template hospital in Healthcare Design Magazine, click here.

Flip Through a Guided Tour of Art at Kaiser Westside Medical Center

Coffee table art book for healthcare client features 100 pages of art and poetry by Oregon creatives.

Studio Art Direct just completed a beautiful coffee table art book for one of our healthcare clients. It features 100 pages of art and poetry by Oregon creatives

With just a flip of a page, you can now enjoy many of the 975+ works of art at the new Kaiser Permanente Westside Medical Center.  

This coffee table art book features 100 luscious pages of art and poetry gracing the interior and exterior of the building.

It is nearly impossible for anyone to see all the artwork in one visit, so we designed this beautiful hardcover, coffee table art book for the Kaiser as a guide.  It will be given to people who worked on the project, local libraries, and will be available in waiting areas and administration.

The Tranquil Relief Through Nature coffee table book contains 100 pages of stunning artworks by Oregon area artists and 27 poems by regional writers.

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The book is themed by chapters of water, forest, wildflowers, and mountains.  From life-size bronze sculpture to photography and paintings, the book is an ode to the stunning beauty of the Northwest through the eyes of the regions most talented artists.

The book is themed by chapters of water, forest, wildflowers, and mountains. From life-size bronze sculpture to photography and paintings, the book is an ode to the stunning beauty of the Northwest through the eyes of the regions most talented artists.

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