Studio Art Direct completes a successful year of corporate art services
Artwork for PacTrust office building in Vancouver, Wa.
Portland, Oregon – Studio Art Direct is proud to have completed so many outstanding art and graphic projects in 2009. Here is a partial list of projects and clients. For more detailed info including photos and links, CLICK HERE
Tetherow Golf Community, Bend OR (Rebecca Etlin & Glenda Anders of Ankrom Moisan Artchitects) – custom commissioned paintings for club house lodge.
The Strand Penthouse, Portland OR (Stu Ankrom of Ankrom Moisan Architects) – custom commissioned paintings for penthouse condo.
Esquire Apartments / The Brasserie Montmartre, Portland OR, (Carl Coffman of Norway Development) – full exterior redesign, interior finishes, logo, website, graphics, signage and art. www.esquireapartmentsportland.com
Premier Storage Hillsboro, Hillsboro OR, (Jeff Norris of Storage Partners)- full graphics and signage package including logo, corporate ID, signage & wayfinding, brochure, display advertising, open house party, postcard advertising.
Greenhills Country Club, San Francisco CA (Marilyn Soljaga of Soljaga Design Group)- custom commissioned gicless for prestigious clubhouse.
Forest Edge Apartments, Portland OR, (Brian McMahon of Township Development)- full graphics and signage package including logo, corporate ID, signage and wayfinding, and brochure.
Well Arts Institute (Nonprofit 501(c)3, Portland OR - pro bono design and graphics including logo, brochure, theater programs, marketing plan budget and calendar, and PR.
Hotel Modera, Portland OR (Alan Battersby of Posh Ventures)- 340 works of art for luxury hotel in Portland, Oregon. Winner of NW Design Awards, Peoples Choice IIDA Oregon Award, Boutique Hotel Magazine Best Lobby Award.
333 Office Building, Las Vegas NV (Equastone)- custom artwork featuring photographs of Las Vegas strip, dancers, celebrities, and Hoover Dam from 1920-1950. Reproduced on canvas.
Sacred Heart Hospital, Eugene OR (American Art Resources) – black and white photographs for new hospital in Eugene. Images from the Oregon Natural Beauty Collection.
River Park Landing, Astoria OR (Chester Trabucco) – graphics, signage, website and investor presentation brochures for this unique condo project located on the Columbia River. www.riverparklanding.com
Talent Medical Staffing, Portland OR (Warren Johnson) – logo, graphics and website for this start-up company headquartered in Portland, Oregon.
PacTrust, Vancouver WA (PacTrust) – custom giclee on canvas artwork for Class A office building.
“Our business was built on a sustainable model – regional business supporting regional artists. But we are very excited to report that we have exported local artwork to Hawaii, Atlanta, San Francisco and Las Vegas,” explains Janelle Fendall Baglien, president of Studio Art Direct.
With 60,000 hits to www.studioartdirect.com website, online sales have increased 50% in 2008.
The prospects for 2009 look promising despite the economic downturn. As consumers and business-to-business clients try to save money, sales of reproduction artworks are expected to increase. “Our focus will be on custom Giclees with hand embellishments by the artist this coming year. We are trying to achieve an original look and feel at an affordable price point,” says Baglien.
Studio Art Direct will also introduce a sustainable art line with art images reproduced on bamboo, hemp, and FSC certified Green materials. Baglien explains that eventhough art purchased locally is sustainable – for the economy, community and environment - people are looking for an even deeper level. “We are really pleased to introduce some of the first sustainable/green art solutions available in the United States,” explains Baglien. Studio Art Directs GreenLine will be available in March 2009.
Studio Art Direct adds art line for medical facilities
Serene landscapes, like this painting by Studio Art Direct's Marla Baggetta, are proven to improve patient outcomes in healthcare facilities.
Portland, Oregon- As the healthcare industry continues to build and renovate facilities at a breath-taking rate, Studio Art Direct is keeping pace with artwork specifically curated for placement in hospital, memory care, continued care, outpatient, and other health related environments.
Twenty years ago it was unheard of for a medical facility to invest hundreds of dollars into artwork. But the healthcare industry has realized that environment – design, colors, artwork as well as functionality – can improve patient outcomes, reduce staff stress and burnout and increase effectiveness in delivering care. And it is not a theory. It’s known as evidence-based design, and there is a considerable and growing body of research and information to prove it (The Pebble Project/Center for Health Design, Texas A&M University College of Architecture, and Georgia Institute of Technology, Robert Wood Johnson Foundation.)
Because researchers have found that the additional cost of design improvements such as art for public spaces and patient rooms quickly paid for themselves through operational savings and increased revenue, medical facilities have become more sophisticated in their art selections.
To meet the demand, Studio Art Direct is curating hundreds of new original and limited edition works created exclusively by Pacific Northwest creative professionals. Works must meet specific medical design criteria.
Choosing the right art for medical facilities can be a complex task. Each area of a healthcare facility requires artwork that is conducive to patients, visitors and staff. For example, patients in recovery from surgery need to view specific kinds of images designed to lower blood pressure, reduce stress and lessen discomfort. Areas like Chemotherapy require very realistic images that are still and clear for patients who may be experiencing nausea. Artwork for dementia and Alzheimer facilities need to evoke long term memories and other senses such as touch and sound. Chaotic, ambiguous or surreal images need to be avoided in psych facilities.
Over the next 10 years, it is estimated that $200 billion will be spent on hospital construction in the United States. This amount does not include other healthcare related facilities such as memory care, assisted living, in-patient mental facilities, out-patient facilities, therapy centers, and oncology and surgery centers.
Locally, facilities like OHSU, Kaiser, Providence and Legacy are incorporating sophisticated artwork into their facilities. The application of art and design in these healthcare settings will continue to grow as returns on investment, improved patient outcomes, and employee retention are realized.
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