Portland, OR – Studio Art Direct occassionally cruises the internet for up-to-date ideas for artists.  Here is a great video we found on YouTube that shares ideas on how to create a portable and interactive art portfolio on an I-Phone or I-Touch.  Great stuff! 

 Janelle Fendall Baglien, president of Studio Art Direct and author of the article, warns that the list is long and to achieve each step could take as much as a year, but urges artists and art related businesses not to be overwhelmed.  Just chip away at it, now, while you have the time.

Studio Art Direct

For artists and galleries, a recession can be a scary time.  But an economic downturn can provide great opportunity.

 An economic downturn is a great time to market.

Tough times may actually provide us our best opportunity to reach out to art customers with little or no competition because so many of our competitors are doing just the opposite of that in an attempt to save money.

Competition is easing.

Everyone has the bravery to seek out clients in good times, creating an atmosphere of extreme competition. Reaching your customer with your message proves to be exceedingly difficult. NOW is the time to have faith in your art or service, to reach out to your customers and to secure your success for the future.

A slow down in art sales means time.

Time to get your business in order and create marketing systems.  Update your website, create postcards that are generic and all-purpose, photograph images, update your resume, create effective electronic files for your art with title, size and price of each image in jpeg format (low res for emailing), produce an online and offline portfolio for presentations to galleries, clean and organize your studio.   Think positively, be an example of confidence, and get ready for 2009. 

12 Steps & cost effective ways to market now:

Build that database.  

I can’t express how important it is for you, whether you are with a gallery or not, to build a powerful email and mail database.  Get all those business cards you have in a pile on to your computer – especially email addresses.  Take one day each week to put all new contacts in your database.  Treat it like gold and back it up often. 

Email is the most effective and inexpensive ways to market a visual medium like art – use it!  I recommend Outlook (PC) or Entourage (MAC) for an excellent email and database system.

Submit an article online.

Everyone knows about the internet, but not everyone knows the free ways to get exposure on the internet. You can write an article about your art, how you do it (how to), your clients, or anything somewhat newsworthy and submit it to one of the many sites that accept them. At the end of every article you should have one succinct paragraph that begins with About (You).  Here is where you mention your art business and have a link to your website. Each site has it’s guidelines on how the articles are to be written, so make sure to follow them. This will help establish you as a leader in your industry as long as the information you share is helpful and not self-promoting. Go beyond art websites (big competition) try more open source like www.searchwarp.com

 Use guerilla marketing techniques.

Use www.overnightprints.com or www.modernpostcards.com and have some postcards made (and don’t forget business cards!). During your slow time, go down to your city art walk or art events or a busy cultural event and hand them out. Put your message directly into the hands of prospective customers. Make sure you have an attractive offer.  This could mean a discount on your art or a small art card giveaway. Be creative. Entice people to visit your studio, gallery or website.

Take care of your best asset – previous art buyers.

Client retention is the best form of marketing.  Finding a new art buyer is 100 times harder than selling to your existing or past clients.  So treat anyone who has bought art from you like they are a cherished aunt.  Send them a Christmas card this year (make them yourself). Throw a “client appreciation” party in your studio or home.  Stay in touch with them. Love them. Build a relationship with them.  Their referrals and future buying power are your very best asset.  You should have a separate or tagged database that includes art buyer clients only (for the above purposes).

Max out online opportunities.

Set up an account on www.myspace , www.facebook and www.linkedin .  You can set up an account with a social networking site, giving more information about your business and connecting to other businesses to network and exchanges leads.

 Start a blog .

Update it often with new work and thoughts about your process of creating.  Use www.wordpress.com  It is my favorite – lots of template choices,user friendly and FREE. I recently discovered you can download Movie Media to the blog. I haven’t done it yet.  But have someone video tape you in your studio talking about why you create, how you create, your process.  It is a great way to create a bio that sells.  Load it to your blog.  Load it to your website.  Load it to www.youtube.com and send the link to your database.

Change your website address.

Your website address should be YOUR name – this will help your website pop up when people Google you. To buy a new domain name or check availability of it, go to www.dotster.com or www.verio.com .  Have your new domain name DNS directed to your existing website. 

Register your blog and website.

Be sure to register your domain website and blog with all major search engines and online directories.  Most is free.  Do not use paid services. They do not work unless you can spend a fortune. The goal is to get your name all over the web!  Sign up for Google analytics as well. You can track who people are that come to your website.

Cross pollinate with other businesses.

If you’re feeling the pinch of the economy, most likely other businesses in your area/industry are feeling it as well. Find other businesses that don’t compete with you but have similar clients.  Try to get a deal to hang your art or exchange postcards promoting each other’s business. Or if your business is online, do a link exchange with other businesses. Do not over due the link exchange or Google may lower your organic search results. Be selective in who you work with both online and in the brick and mortar world.

 Consider submitting to art publishers.

Yes, a double edged sword, but art publishers will get you exposure, especially online.  And you can receive a small but steady income.  Check out www.editionslimited.com  as a great example of quality and popularity.

Send out Press Releases.

Press Releases can be a very effective way to bring attention to your art business. If you have something that impacts the community or are inspired to create because of something that impacts your community, then you can have someone write a press release for you. If you hire someone to do it for you, make sure they know how to write and distribute it. Again, remember the topic must be something that impacts the community and not just a self-serving piece promoting your business. Personally, I like www.fineartamerica.com for press releases. It is free and fairly easy and art related.  It also gets picked up readily by Google.  Look at other free PR sites on the web. Type in a search – “free press release websites” and cull through them. 

Create a list with full contact info for ALL press related contacts and websites.  Use it often.

Paid services will submit your release to specific regions or trade publications.  It is worth the cost for an important release.  In my opinion, PRNEWSWIRE and BUSINESS WIRE are the best if you are going to pay:    http://www.businesswire.com    http://www.prnewswire.com

Create a new body of work. 

If your current body of work is not selling, take this time to open your self up to new ideas and let the creative juices flow.  Keep marketing your current body of work, but play around with new ideas now.  Personally, I believe with a recession comes the desire for the public to want to be surrounded by uplifting and inspirational colors, art and ideas.  Be the messenger of hope. 

To get an idea of what colors will be popular in the next year or so, look to new car colors and home accessories – they lead trends.

About Studio Art Direct

Studio Art Direct is a professional corporate art services firm serving the West Coast.  Clients include interior designers, architects, art consultants, medical facilities, hotels, multifamily, commercial, corporations and institutions.   http://www.studioartdirect.com is the largest resource for emerging and established art created by artists from Oregon and Washington in the U.S.  The website features all mediums including original paintings, limited editions, sculpture, photography and glass works.  The online gallery is open to the general public 24/7.

About the Author

Janelle Baglien, President of Studio Art Direct, is an artist and 20 year veteran of corporate marketing and communications.  

Contact:

Janelle Baglien, President

www.studioartdirect.com

Tetherow Golf Club Art Commission

Portland, Oregon – It is a rare occasion when we can find the right number of artworks, in the right size, in the right colors, in the right style for a corporate art project.  So often times, more often than not, we commission works of art specifically for resort, office, medical, or hospitality projects. 

Commissioning art is a leap for most clients, even for design professionals. People are simply more comfortable buying what they can touch, feel and immediately relate to.  But the satisfaction of commissioning art specifically designed to capture the feeling, aura, image or design of a company or interior style is an exciting and rewarding process for everyone involved.

Rarely do you have an opportunity to breathe your ideas into a work of art. Who would dare?  But many artist leap at the opportunity.  It pushes them into places sometimes unknown. Allows them to spread their creative wings on a work of art guaranteed to sell and often is some of the best work they create. 

Commissioned works of art can bring elements of surprise and a feeling of ownership to the buyer that simply can not be gained in buying off the shelf.

Here are some helpful tips for commissioning artworks for corporate art projects:

Start with size:

Parameters always start with size and substrate – assuming the artist you have chosen is working within the style, palette and genre you already prefer.  So start with size.  If you have some graphic skills, take pictures of the walls you want to place art on, measure something to make it to-scale, and place an artwork image into the photograph in the size you want.  You will find that often the size that you think you need is not big enough.  Creating a to-scale image will help you understand the balance of space to artwork.  This is the starting place for all Studio Art Direct projects. It is often required in projects that are still in construction document form – meaning the space is not built yet.  We use graphic design programs to “program” a project including floorplans showing location, and to-scale images of art sizes and concepts in elevation form – often including the specified wall colors, furniture swatches and flooring.

Choose a color palette:

We know, we have heard the old saying “art doesn’t have to match the couch.” And it does not if you are a collector.  But if you are looking for artwork for a corporate project often the interior design scheme and style is of utmost importance.  A few basic color swatches is the perfect place to start. When the options for artwork are in the millions, honing down selections to a palette helps define the process and makes what could be overwhelming manageable.

Choose a style, genre and medium:

There are some basic guidelines we often share with clients.  If you are a medical facility, stay away from red and abstract paintings. Instead consider landscapes that are soothing – they are proven to lower heart rates and aid in healing.  If you are a condo developer longing to attract the young and hip, choose abstracts and large graphics.  If you want to create a feeling of serenity and peace, go with colors in the same palette as the room in soft, subtle, minimalist shapes.  If you want to create excitement, go with bold strokes in contrasting colors to the space.  For a style that seems to appease all the art connoisseurs that may be weighing in on your choice, abstracted landscapes will make 68% of employees, customers and visitors happy.  Know that you will never get 100% consensus.

Choosing a medium, such as oil, acrylic, watercolor, monoprints, photographs, encaustic, or mixed media, doesn’t require knowledge of the medium itself.  What you are looking for is a style of art. How the artist gets there should be left to the creative professional.  But know that watercolor, photographs and print-makings will most likely need to be framed and under glass. This incurs additional expense. 

Find the right artist, for the right project:

Artists are enormously talented and can shift from medium, to style, to genre depending on the body of work they are currently creating. But working within their current groove will garner the best results. So, search online at sites like www.studioartdirect.com or from thousands of artist websites and find a style, palette, medium and genre you like and contact that artist with your ideas.  Don’t make a watercolorist paint with oils. Don’t ask a figurative painter to do landscapes. Don’t ask an abstract artist to do realism.  Chances are they can do it, but there studio and mind is set up for creating their current body of work style – so find the right artist for the right project.  

Know that some artist are offended when asked to create a commission.  And that is perfectly OK.  Don’t feel jolted. Move on. There are many artist who enjoy the commissioning process and are more than happy to work with you. It is a vetting process. 

Communicate your vision:

Your vision and ideas should be communicated to the artist verbally. Talk with several artists. Find someone you feel comfortable with and who you feel understands your vision, budget and goals.

Get it in writing:

At Studio Art Direct, we have Letters of Engagement for every commission.  The Engagement clearly states our expectations and the process including progress viewings of artwork, schedules, payment terms and conditions.  Remember that contracts are merely an outline of expectations for both parties.  Conflict only arises when expectations are not met – so spell it out.  Revise as needed and get a signature.  And remember, no matter the contract, the artwork is always the sole ownership of the artist.  For the life of the art. Any use beyond the contract agreement is expressly prohibited by federal law. 

If you don’t have “an artistic bone in your body” – though we at Studio Art Direct would challenge that – then speak your vision through an artist.  You will achieve great satisfaction, and so will the artist.

Art seen through the windows can make an empty space come alive and attract attention.

In today’s competitive office and commercial real estate market, commercial real estate brokers need to get creative when it comes to leasing space.   One way to do that is with art. 

Art can turn a life-less space into a feast for the eyes and senses.  As with residential home staging, customers want to feel an emotional connection to the place where they will do business. Of course, many other factors play into leasing commercial and office space, but with the feirce competition that exists, whatever you can do as a broker to make a space more appealing can help close the deal.   Here are some ideas:

• A boring “for lease” sign on the window is not going to get you noticed.  Fill empty, foreboding windows with art and creative vinyl graphics.  The effort will help make the building come alive.  This is an especially good strategy for urban areas with pedestrian and slow moving traffic. You will entice customers to take a closer look.
• Turn a large, soul-less space into an art gallery.  The art will add vibrancy and character to a life-less space and help clients understand the scale.  Often shows that are up for one month or more will get publicity in the local newspaper art gallery listings. And this is a good way to get press for a building.
• Publicize an art show/open house party.  You will draw excitement from the broker community, potential leasors, and the public.  You will also receive media coverage for the event and substantially increase traffic through the space.

As a broker, this may sound overwhelming because art is not your expertise.  However, all you need is a good partner.   Just contact a local  art curator to handle artists, logistics and PR.  Find them through your regional arts council.  All you need to do is make sure that insurance and landlord issues are resolved.

About the author

Janelle Fendall Baglien is an artist and 20 year veteran of marketing and publicity.  She is president of Studio Art Direct, Inc., a Portland, Oregon firm specializing in enhancing healthcare, hospitality, commercial, office and corporate spaces with art created by regional artists.  http://www.studioartdirect.com

Studio Art Direct conducts study to determine the art preferences of seniors in continued care community. Results are surprising. Many senior care communities are decorated with artwork chosen by interior designers, art consultants and the community’s executives. Seniors are rarely involved in the process.  The results can create a firestorm of negative feedback from the residents.  Especially those living in communities with a large contingent of independent living residents.

Often assumptions are made about the type of art that seniors (age 76-86) prefer.  Still life, realism landscapes, florals and other artwork that does not challenge the viewer are status quo. However, research conducted by Studio Art Direct, a corporate art consulting firm in Portland, Oregon, found that today’s seniors want to be challenged and rate abstracts paintings as their number 2 preference for art.

When Studio Art Direct was hired to provide artwork for a 16-story continued care facility in Portland, Oregon, President Janelle Fendall Baglien went right to the source – the seniors – to find out what they wanted to see in the art that would decorate their common hallways, lobbies, and public areas.  The effort, blessed by the management, garnered surprising results.

Passion by Karen Silve, Portland, OR

Gathering a focus group of 30 residents, Baglien presented an eye-popping visual show of art genres and styles designed to be part educational, part informational. Each category was split into easy to understand sections covering the various styles of paintings – from non objective abstracts to pure representation.  Genres included, but were not limited to,  regional landscapes, intimate floral and nature photography and paintings, print makings, glass arts, multi media, digital arts, and fiber arts. Baglien provided each person in the group with a simple to understand polling sheet that allowed them to privately and without

Yellow Flower by Zeb Andrews, Portland, OR

the influence of other members rate the art.  Several options for rating were available.  Members could check a box, make a comment, and/or rate by number.  Though the results were sporadic because of the groups varying levels of cognitive ability, over-arching themes easily became apparent as Baglien privately reviewed and tallied the polling.

“The most surprising outcome of our research was that seniors preferred abstract paintings.  It came in #2 out of 14 genres and styles presented,” explained Baglien.

Baglien’s research indicated the following:

1.  Supporting the local art community was important.

2.  Strong and uplifting colors were highly regarded.

3. Art that was “interesting” and did not become tiresome was of high

By Liz Tran, Seattle, WA

appeal.  Therefore, works of art with varying degrees of abstraction were favored over very representational styles.

4. Abstract paintings rated high. It was a surprise to the management and even the peer group.  Several comments were made  ”I like abstracts, but other people living here will not.”  Yet, abstracts rated #2 overall.

The following genres received majority voting:

Spring Dusk by Mitch Baird, Portland, OR

#1  Regional (Oregon)  landscape paintings in varying degrees of expression.  Paintings with uplifting color pallettes were preferred.

#2 Abstract paintings that were soft, colorful and lyrical in style were highly regarded.  Replies included “I like to see something in the painting I can relate to.”  Completely non-objective and geometrical abstracts with harsh lines and color were not preferred.

#3 Modern color photography of the region including urbanscape shots with varying degrees of abstraction were preferred.

#4 Historic photography of region – though interestingly rated high, several comments indicated lack of color.

#5 Intimate floral and nature photography and paintings.  Many were attracted to bright colors but several commented that florals were “tiresome”. Yet this category rated high overall.

#6 Fiber arts with texture such as highly artistic quilts.

#7 Graphic prints such as mono-prints and other printmaking techniques.

Works of art that rated low in overall polling were:   figurative & drawings,   colorfield abstracts,   minimalist works, modern digital arts and mixed media.

The presentation was specifically designed for seniors.  Large images and print, easy to understand categories, a dialogue that assumed a basic knowledge of art, state-of-the-art presentation equipment including a microphone were key factors in the success.  Artworks presented were those of the great masters and regional artists.

The process required a considerable amount of extra effort for Studio Art Direct but the results were price-less. “The feedback has helped us hone down art options and create a program that will feature one regional artist per floor.  All artworks are designed to be rotated yearly,” said Baglien.  The process also provided the seniors a voice. “What started out as a potentially contentious issue, ended up being educational, fun and inclusive for the seniors.”

Studio Art Direct is in the process of selecting 18 local artists and photographers for the project.  Each floor within the community will choose the artists they want to hang.  All artists selected will attend a wrap-party where community members will get to meet their artist and learn more about their processes for creating.  Meeting the artist will further the seniors experience with art.  ”As we grow older, it is important to continue learning. I think it is great for artists to mingle with the seniors and share their knowledge,” said Baglien.

Studio Art Direct will transform vacant storefronts at the Pearl Design Center into  “pop-up” contemporary art galleries  

Donna Young

Portland, Oregon – The impromptu exhibition, called Interpretative Landscapes (Oregon’s 150^th) is an art event in celebration of Oregon’s 150th birthday.  The art show will feature 8 of Oregon’s best landscape painters interpreting the landscape through paint on canvas and mixed media. With help of curator and show organizer, Studio Art Direct, each artist will transform an empty ground-level storefront into their own temporary art gallery.

Sidonnie Caron

The storefronts have been empty since the downturn, and for a few days will come alive with beautiful paintings showcasing the natural beauty of Oregon.  Artists include Sidonie Caron, Donna Young, Scott Gellatly, Kathleen McIntyre, Mandy Main and Jeni Lee. 

The recession has brought out the creativity in curators and artists, yet the pop-up art gallery concept benefits commercial brokers. “We transform a dark, empty space into an art gallery and swing open the

Scott Gellatly

doors for a party. We get to use the space for free. The landlord and surrounding businesses enjoy an evening full of creativity and foot-traffic and the artists make some sales,” says Janelle Fendall Baglien, president of Studio Art Direct.

Baglien says that the economic downturn was the reason behind the “pop-up” show idea.  “We have an online art gallery www.studioartdirect.com which features local/regional artists. The site was originally designed as a portfolio for our corporate art clients, but as traditional galleries are shuttering, we are finding an increase in traffic to our website from general public art buyers as well as an increase in established artists submitting their work to the site.  So the pop-up gallery concept is a powerful platform for our artists. It gives us a physical space.” 

Jeni Lee

The Pearl Design Center (PDC) is a perfect environment for this pop-up art show. Located right on the edge of the Pearl District, a famous area known for First Thursday art walks which attract thousands, is a block full of design oriented businesses with ample parking. To add to the fun, the PDC businesses including Craft & Design, Quince Flowers & Events, Landfair Furniture + Design Gallery, Architectural Elegance, Studio Olivine, and Northwest Framing Commercial will be open serving complimentary food, beverages, and fun giveaways.

Interpretative Landscapes – Oregon’s 150^th

August 6^th, First Thursday

5:00pm – 9:00pm

Pearl Design Center

NW Savier St. & NW15^th under the Freemont Bridge in the Pearl (1427 N.W. Raleigh Ave)

Presented by Studio Art Direct, Northwest Framing Commercial Division and participating Pearl Design Center businesses.

Combining historic photographs, original paintings, and limited editions by local artists, Studio Art Direct created a City Hall art program that honors the past and celebrates modern art.

Historic panels on frosted plex

Portland, Oregon – The city of Happy Valley developed very quickly over the past several years because it became part of the Oregon’s famed Urban Growth Boundary. With that, homes parks and schools replaced farmlands. To honor the past, Studio Art Direct worked with locals to gather historic images of the farms and people from the late 1800’s on.

Jason Tuck, Happy Valley Development Director

The beautiful old photographs, some as small as 3″x5″, were drum-scanned for the highest quality and resolution then optimized in Photoshop cleaning scratches, balancing color and creating consistency throughout all images.  The historic images were then printed on 4′x4′ frosted plex panels with beveled edges. On each panel, Studio Art Direct supplied a brief history based on its research. Each panel was hung in the large, main lobby windows with an Arakawa cable system. The light shows beautifully through the frosted plex illuminating the historic panels.

60x48 by Donna Young

Studio Art Direct also commissioned two local artists to paint 48×60 oil on canvas landscapes reminiscent of the valley’s scenery. In an abstract landscape style of painting, Donna Young and Scott Gellatly painted beautiful artworks capturing the aura of Happy Valley.

For the “planning area,” Studio Art Direct’s president, Janelle Baglien, used modern technologies to create 8 two-layered, floating art installations which showcase some of Happy Valley’s parks, buildings, and landscapes.  Original plan drawings were scanned and printed on

Plex panels with a landscape rendering floats over modern photography.

frosted plex with beveled edges.  These images, including the original “skinny paper” sketches of the new City Hall, were then floated 1/2″ over another complimentary photograph printed on Sintra or sustainable bamboo. Each 20×30 multi-layered art piece was mounted with beautiful 1″ aluminum standoffs for a modern look.  The result is three-dimensional and takes a standard architectural or landscape rendering and turns it into a true work of art.

In addition to commissioned and “out of the box” giclee applications, we provided open edition and limited edition paintings by regional artists for office and general areas through out the building.

Giclee on canvas by Marla Baggetta was stretched on 2" bars for depth and drama.

Blossom Blue by Katie Simmons

With the slow down in the U.S.economy, Studio Art Direct predicts a substantial increase in giclee/reproduction art sales in 2009/10. This is good news for regional painters, print makers and photographers.

Historically, sales of original paintings significantly decrease with a recession. However, there is still a need to fill blank wall space with quality artwork.  Especially for the corporate clients we serve.  Inexpensive posters are out of favor, while more “original-looking” artwork is in demand.  Giclees on canvas and paper are an excellent solution at an affordable price.

The demand for giclees comes from our existing customer base:

a.                  Direct corporate art sales to healthcare facilities, hotels, offices, resorts, and institutional clients.

b.                  Online sales to West Coast design professionals placing artwork in projects. 

c.                  Online sales to West Coast framing shops providing art as an add-on business line.

d.                  International sales to general public.

To meet the demand, we are creating a print-on-demand program and increasing the availability of reproductions for sale on our website at www.studioartdirect.com .   

We are seeking artists submissions for our giclee art program.

All works must be created by artists residing in Oregon or Washington as we support a sustainable business model – regional business supporting regional artists. 

We will purchase reproductions on an on-demand basis directly from artists and will work with local fine art printers for production. Studio Art Direct will handle all customer fulfillment including sales/marketing, billing, framing, shipping/delivery and/or installation. Essentially, we become the sales and production arm for your art.

For artists & photographers, this could mean an income stream during lean times.  

We know there are a lot of local artist creating outstanding 2-D work, but we need your help finding them. We are asking you to get the word out to your photographer and artist colleagues, or submit your work. If you are interested in learning more, please read on for details or call 503.230.9390.  

MORE INFORMATION FOR ARTISTS

We will be curating giclee art until June, 2009. 

Artists must be residing in Oregon or Washington.  Artwork must be of the highest quality and suitable for healthcare facilities.  We have a priority preference for soothing, healing and uplifting artwork.  

HOW TO SUBMIT:  Artists are to submit (3) low res jpeg images of their art work to info@studioartdirect.comwith GICLEE in the subject line.  Art will be reviewed by our team for suitability for our clientel.

Accepted artwork will be uploaded to www.studioartdirect.com online art gallery in appropriate categories by our staff.  We will work with artists to hone artist statements, resize and optimize images for the web.   

Submissions are to include:

1.                  Title and original medium

2.                  Size including image size and paper/canvas size

3.                  Giclee substrate (canvas, bamboo, paper, other)

4.                  Artist wholesale price

5.                  Retail price

6.                  Artist’s full contact information

7.                  Brief artist bio/statement/resume

Images must be, or ready for, the creation of a high resolution digital file (enough for high quality printing at at least 150 DPI for an oversized print – approximately 36×48+.)  We prefer that the pre-press have also been completed, calibrated for your printer and approved by you.   

ABOUT STUDIO ART DIRECT

Studio Art Direct, the region’s largest source for art created exclusively by Oregon & regional artists. 

Our website www.studioartdirect.com receives 60K unique hits per month.  We sell directly off the web on an international basis but the majority of our sales are to clients and projects we directly seek and solicit to.

For more information, visit www.studioartdirect.com and click on “clients & projects” for 2008 project list. 

Artist Sidonie Caron uses the sunset palette for "On Wings of Doves"

As you might have guessed, these color combinations evoke a beautiful sunset memory – reds, oranges, yellows, and golds.  These colors are not artificially bright nor mistaken for muddy earthtones. They are rich and elegant feeling – vibrant and natural at the same time.  Some are describing this palette as “comfort colors infused with energy and sophistication.”