Call to Oregon & NW Artists

For Northwest Artists only.  We are curating new artworks for 2015/16 catalog.  Artworks selected will be licensed. Submit your artwork for consideration today.  Due Feb. 20, 2015

Here is what we are looking for:

1.   Spring color palettes.  No red.  Below is an example of the palette and artworks from our 2012 collection that incorporated these colors in creative ways.

Popular color palette for artists in 2015

2015/16 color palette are the soft spring colors.

Artworks for healthcare example palette and composition

2.   Groupings of 3-5 images in same size ratio that can be installed as a set (series).  We need to fill very large walls, so we often install a grouping of artworks down corridors or in large public areas.

Studio Art Direct top seller Sarah Goodnough

Sarah Goodnough’s set of 4 beautiful spring bird paintings is a best seller.

Studio Art Direct top seller Bonnie Bruno

Bonnie Bruno’s garden series is a top seller

3.   Works of art that can be reproduced large.  That means that the scan or photo must be taken of a fairly large original. It does depend on the medium however.  We often reproduce images on materials such as wallpaper and plexiglas as large as 144″ high or more!

4.  Any 2-D medium even pastels are beautiful when reproduced on different surfaces like canvas or plex.  So mediums like digital arts, photography, pastels, oils, acrylic, monoprints, multi media, collage, and whatever else you can dream up are perfect for reproductions.

5.  Artwork inspired by nature.   Humans are hardwired to find nature calming and healing, it maybe a link to our prehistoric days, but whatever the reason, images of nature whether they be abstracted landscapes, photos, impressionistic paintings, or detailed doodles of water, trees, mountains, animals, vistas, views, and anything having to do with nature has been proven to help people heal by lowering blood pressure and reducing heart rates.  To see examples, go to www.studioartdirect.com art search.  And learn more about Evidenced Based Design (the link between art and healing).

6.  Abstracted landscapes are very popular with our clients.  And I really need to add more artworks that are like this.   To get an idea of some nice abstracts and compositions that I really am looking for, go to my Pinterest page and click on board ART WANTED.

7.  Lyrical abstracts with uplifting colors and soft curving lines are popular.  Almost non objective, these types of abstracts have something in them the viewer can identify with – a hint or suggestion of an object.  Go to my Pinterest page and click on board ART WANTED for examples.

8. Art with words.  I am curating art for a hotel themed “sleeping with words.” This is also a big trend in art right now.  So artworks that incorporate words, sentences, paragraphs, book collage, etc. are in demand.  Think Cy Twombly with a little less abstraction.

9. Botanical photography.  We are specifically searching for monochromatic and desaturarted neutral palettes of live flora botanicals including micro shots. Images must: Bleed to edges; have the ability to print to at least 144″ high at 150 dpi;  have an abundance of negative space with soft background; have clarity of main subject matter which contrasts with background; include simple organic forms and shapes, may be abstract but must reveal details viewer can relate to, and be calm restful and reflective. To see examples, click photography only art wanted presentation 2015

SUBMISSION REQUIREMENTS

a.  You must be an artist residing in the Pacific Northwest

b.  Art must be currently available for high resolution scanning

c.  Selected artists will sign a 3-year licensing agreement

d.  You must follow submission guidelines or your work will not be considered

e.  You may enter up to 5 images. They must reflect our request above.

HOW TO SUBMIT – Deadline Feb. 20, 2015

To submit your art for consideration, please email the following information to curator@studioartdirect.com or call assistant curator Cindy Bricca (808) 352-3820

Your email must include:

1.  Subject line to read:  Submission

2.  Attach up to (5) low res jpegs of images currently available for high resolution scanning or capture.  Images must reflect our request above.

3.  Title each jpeg by the title of you art work

2.  In body of email, include the Title of art, the size of original, and the medium.

3.  Include ALL of your contact information including your name, phone, address, email and website.

4. OR,  if you can, create a PDF with all above information.  A PDF helps us save all the information we have on you in one easy file.

Submission deadline is Feb. 20, 2015.  Only submissions we are interested in will be responded to.  For those accepted, we will contact you with further information about licensing and answer all of your questions in a personal conversation.

Art Consultants at Studio Art Direct Share Experience and Ideas

art in architecture, studio art direct experience

Janelle Baglien shares art consulting experience and ideas. Click here to flip through our book of experience.

From concept to completion, Studio Art Direct shares experience and ideas of fine art and graphic installations for healthcare, hospitality, government and corporate projects. Click here to view. 

I wanted to share some of the projects we have done over the last 7 years.  Especially the evolution of art in architecture – from concept to completion.

Thanks for taking a look!

Portland Tribune features Studio Art Direct in business section

Portland art scene good for business

Portland Tribune features Studio Art Direct in business section June 22, 2014.  The article focuses on how SADI uses the Portland art scene to benefit businesses – especially healthcare and hotel projects.  Article includes art themes for the new Eastlund Hotel in Portland Oregon.  CLICK TO READ ARTICLE

Click to read

 

Joseph Gallivan of KBOO’s Art Focus interviews Janelle Baglien about art consulting for healthcare and hospitality

 

Learn about our latest project coming up – a new boutique hotel in Portland! The theme I have come up with is “Sleeping with Words.”

Listen to the Art Focus interview to learn more.

 

 

Nature art video content for healthcare waiting rooms and patient bedside monitors now available for licensed use

We have had a lot of requests to create content for TV monitors in healthcare waiting areas, patient rooms and exam rooms. So, I am really excited to share an example of what we are working on.  This is a 5-minute loop demo featuring gorgeous nature scenes shot in time-lapsed, slow motion, steady-cam cinematography.  The artist is an Emmy Award winning cinematographer we have partnered with.  It is specifically created for hospitals, medical centers, senior care, behavioral health and other healthcare environments. Based on the philosophy of Evidenced Based Design, this stunning video is designed to calm, sooth and improve patient outcome.

This content is plug-and-play ready in any format required (from the cloud, Blu-ray, m4, and the new gold standard 4K).  Also available without sound.

We have content available in increments of 5 minute, 14 (the average wait in a waiting room) and 1 hour (for relaxation channels).

License Fee:  The fee is charged on an annual basis per physical location and is dependent on the number of monitors displaying the work.  Email me with an outline of your intentions including length of play and estimated number of monitors. I will get back to you with pricing.

This is the first in a series of art video content Studio Art Direct will be releasing for licensed use on large AV installations in healthcare, hospitality, corporate and government interiors.  We have seen a growing trend in the desire for artful content that is ready for plug-and-play.  Our initial focus will be on heatlhcare, eventually we will move into art video for corporate, multi family and hospitality projects.

What are the Digital Art Content for Healthcare Trends:

The average stay in a waiting room is 14-minutes.  In the past, TV’s were used as a distraction but studies showed that it causes stress in patients and visitors.  Other applications include a looping video playing on exam room monitors as patients wait for their doctor.  This is a wonderful way to soften the equipment laden rooms.  For behavioral health calm rooms, a video is safe and serene.  In transfusion centers, the long wait can be agitating and scary, nature art videos are an effective way to relieve stress.

While the “monitor” technology exists, the content has not changed much over the years. Art consultants have realized the opportunity to showcase art, but most do it with PowerPoint style videos of images, mainly photography of flowers. This is a pitiful under utilization of the technology. So much can be done with film, video, animation, and interactive digital. The creativity just needs to be tapped.  The creative genius is in the new crop of art students and emerging artists born and raised on digital media.

Over the next 8 months, I will be working hard to discover talent and help new artists craft work towards creating digital content for the built environment, and especially healthcare.  It is an exciting new market segment we are venturing into and we are jazzed. Video installations are becoming very popular as the price of monitors and content management go down, while the public’s thirst for digital and interactive content goes up.

 

Blue light art to help memory care patients

We are always interested in using scientific research as the backbone for art installations in healthcare. Over the next year, I will be working with artists to develop installations based on science for memory care facilities.  

Blue light art, art for memory care patients

Bluish light helps Alzheimer’s patients adjust to normal sleep patterns

It is well known that Alzheimer’s and dementia cause serious problems with sleep.  How can art help these patients?

Based on the research by a scientist from New York who postulates colored light can help memory care patients adjust their sleep patterns to normal circadian rhythms.  We will create blue and yellow light in art video, light installations, and other digital art mediums.  Listen to this interview from NPR’s All Things Considered to learn more.

Mariana Figueiro researches health applications at the Lighting Research Center at Rennselaer Polytechnic Institute in Troy, New York. She recently conducted research using yellow light used as a “night light” around bathroom doors, and blue light as therapy for daytime in an Alzheimer’s unit.  She found that  Bluish lights apparently help us to wake up, and yellowish lights send signals to our circadian clocks to get ready to sleep. As Figueiro puts it, “The circadian system is what we call a blue sky detector.”  Read more.

CLICK HERE to listen to NPR interview

By Janelle Baglien, Studio Art Direct 2014

How to create sustainable/green custom digital art wallpaper

how to create custom art wallpaper using digital files

Studio Art Direct installs an original painting on sustainable/green wallpaper at a medical office building. This is an excellent example of a painterly style on very textured material – it looks like canvas. “Seasons” by T Avery from the Studio Art Direct licensed art collection.

One of the most dramatic and cost-effective ways to create large art in architecture installations is with custom art wallpaper.  The options for art and graphics are simply endless and are only hemmed in by your imagination.

There are companies who produce custom art wallpaper using their designs or stock imagery or allow you to provide your own.  Only problem is, great designers don’t like to use stock anything, or they do not have the expertise to find, select, license, and prep art, graphic or photographic files suitable for large-scale artwalls.  And if not done right, a huge custom wallpaper installation can turn into a pixilated mess.

So what to do?  Work with an art consultant who has mass connections to artists and designers and, more importantly, knows how to create digital files for production with the right color profile, correct DPI and size resolution, and has the capacity to produce and install the artwall.  This soup-to-nuts approach ensures success.  

What to consider when creating custom wallpaper?   If your project is scheduled for

studio art direct custom digital art wallpaper

Custom art wallpaper in stairwells encourages people to use the stairs by adding vibrancy to an otherwise dull and ignored space. Created by Studio Art Direct. Commissioned photography from L.Koudele

LEED certification, or if your client wants to go green, you must use a PVC free, low VOC, sustainable material which includes post consumer material and contributes to LEED MR credits.  And, if that is not enough, it must be Fire Rated Class A to meet most code requirements.  I also recommend that the pigment is a UV Curable (very low VOC or Eco-Solvent) for air quality especially in healthcare settings.

But if durability in very high traffic areas is your biggest concern, I recommend a vinyl substrate with a PVC overlay.  The PVC overlay will do a great job of protecting the image from dings and scratches.

How to choose the right art or graphics?  There are important considerations when selecting imagery for custom artwalls.  Enhancing the interior palette and finishes, imagery that speaks to a client’s image and brand, and the interaction of the end-user with the space where the wallpaper is to be installed is key.  In healthcare, images of nature are proven to aid in the healing process by lowering blood pressure and reducing heart rates. In hospitality, a more avant garde approach leaning towards abstraction or bold graphics can boost the story and theme of a hotel.  For corporations, creatively integrating brand or history is often requested.

large scale custom digital art wallpaper for healthcare

Art walls in elevator lobbies are excellent for wayfinding and provide a moment of respite during the wait for the elevator.  Photography by Z. Andrews from Studio Art Direct licensed art collection.

There are also different textures available.  I recommend a very smooth gloss or matte finish for photography and graphics and a highly textured finish for paintings.  The texture looks like canvas with the depth of impasto.

Wallpaper art as wayfinding?  Large wallpaper artwalls are an excellent way to delineate spaces and enhance wayfinding.  Fantastic applications are in elevator lobbies, stairwells, and entries to specific areas like treatment modules in healthcare, conference rooms in corporate, and floors hotels.

If you would like a free consultation about creating wallpaper artwalls for your project, contact janelle@studioartdirect.com