A glaring new art trend – large scale art on glass installations

digital art glass installation for hotel

In this article, I explain the opportunities and challenges in this popular design trend – digitally printing custom art on glass to create space dividers, privacy walls, art windows, and full walls.  

Continue reading “A glaring new art trend – large scale art on glass installations”

What Millennials Want

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Welcome to “modern” brought to you by Steve Jobs

When you think current, do you think of clean white lines, sans-serif fonts, and Bauhaus architecture?

Because millennials sure don’t.

Millennials are very disarming to people of our generation. They are running around, going to college and killing the diamond industry. They’re buying iPhones, tweeting, and only shopping at whole foods. They have weird slang and shop at weird stores, like Urban Outfitters (which is surprisingly granola for a supposedly urban store).

But wait! I didn’t mean to scare you. Come out from under your desk.

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Possibly the most 80’s interior ever: mauve, pastels, metals.

The simple truth is that millennials are people, just like me and you (who would’ve guessed?). The only difference is that they grew up in a different time.

For the first 20 years of their life, millennials grew up in a world that was always talking about the things they missed out on. They missed out on the gold and pastel, big-hair days of the eighties. The jokes about Monica Lewinsky and pretzels making you thirsty went right over their heads. By the time they started really experiencing art and design, it was all Steve Jobs, all the way.

And now they’re sick of it.  So now they have two issues: they missed out on the past, and they’re tired of the present. So what else to do but rewind?

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This is the kind of thing millennials dig: a huge gallery wall, yet its neatly curated.

And that’s where we are today, with millennials embracing everything the generations above them are still sick of. Hair is getting bigger, “coral” and “aged gold” are all the rage, Seinfeld is popular again, for some reason.

For older generations, this is old hat. We grew up with this stuff! But for millennials its brand new.

What do millennials want? Everything you’re tired of.

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Everything millennials love: dark wood, vintage furniture, hung art

Serif fonts? Yep.
Hung art? You bet.
Dark interiors? Bingo.

Minimalism is out! Maximalism is in!

If you want to go after millennials, offer what you had and they can never have. If you want to be new, go old. If you want to be fresh, go stale.

It might seem tired to you, but to millennials, it’s the golden ticket.

And just go talk to one, for pete’s sake!

Check out our pinterest board put together by my two 19 year old interns, Ella and Harrison, Millennials Dig This for more inspiration.

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Early September Sky, Mary Lou Epperson, Portland, Oregon
While at first glance this landscape might not seem like the kind of thing millennial would be into, this was routinely picked by our millennials as one of their favorite pieces. The impressionistic and honest techniques Epperson applies brings the landscape into the 21st century, while the vibrant colors ensure that it ties any space together. Artwork available as a reproduction, contact curator@studioartdirect.com

 

Nature art video content for healthcare waiting rooms and patient bedside monitors now available for licensed use

We have had a lot of requests to create content for TV monitors in healthcare waiting areas, patient rooms and exam rooms. So, I am really excited to share an example of what we are working on.  This is a 5-minute loop demo featuring gorgeous nature scenes shot in time-lapsed, slow motion, steady-cam cinematography.  The artist is an Emmy Award winning cinematographer we have partnered with.  It is specifically created for hospitals, medical centers, senior care, behavioral health and other healthcare environments. Based on the philosophy of Evidenced Based Design, this stunning video is designed to calm, sooth and improve patient outcome.

This content is plug-and-play ready in any format required (from the cloud, Blu-ray, m4, and the new gold standard 4K).  Also available without sound.

We have content available in increments of 5 minute, 14 (the average wait in a waiting room) and 1 hour (for relaxation channels).

License Fee:  The fee is charged on an annual basis per physical location and is dependent on the number of monitors displaying the work.  Email me with an outline of your intentions including length of play and estimated number of monitors. I will get back to you with pricing.

This is the first in a series of art video content Studio Art Direct will be releasing for licensed use on large AV installations in healthcare, hospitality, corporate and government interiors.  We have seen a growing trend in the desire for artful content that is ready for plug-and-play.  Our initial focus will be on heatlhcare, eventually we will move into art video for corporate, multi family and hospitality projects.

What are the Digital Art Content for Healthcare Trends:

The average stay in a waiting room is 14-minutes.  In the past, TV’s were used as a distraction but studies showed that it causes stress in patients and visitors.  Other applications include a looping video playing on exam room monitors as patients wait for their doctor.  This is a wonderful way to soften the equipment laden rooms.  For behavioral health calm rooms, a video is safe and serene.  In transfusion centers, the long wait can be agitating and scary, nature art videos are an effective way to relieve stress.

While the “monitor” technology exists, the content has not changed much over the years. Art consultants have realized the opportunity to showcase art, but most do it with PowerPoint style videos of images, mainly photography of flowers. This is a pitiful under utilization of the technology. So much can be done with film, video, animation, and interactive digital. The creativity just needs to be tapped.  The creative genius is in the new crop of art students and emerging artists born and raised on digital media.

Over the next 8 months, I will be working hard to discover talent and help new artists craft work towards creating digital content for the built environment, and especially healthcare.  It is an exciting new market segment we are venturing into and we are jazzed. Video installations are becoming very popular as the price of monitors and content management go down, while the public’s thirst for digital and interactive content goes up.

 

Call to Artists: Works on Paper

CLOSED – THANK YOU FOR SUBMITTING!  We reviewed 1000 artworks, shortlisted 120, and finally selected 20 artists.  Those artist’s works will be reproduced 101 times for the KP Interstate Campus Refresh.  

Join Studio Art Direct’s Artist Collection!

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Joe Futschik

Studio Art Direct Inc. is looking for new works on paper depicting neighborhoods of NE Portland or artists currently residing in these neighborhoods. Selected preferences include illustration, watercolor, printmaking, mixed media, and digital art. We will be selecting 10 different artworks by artists from these neighborhoods. We seek diversity in our artwork and request that pieces are suitable for the healthcare environment (not too abstract, positive and uplifting). Think iconic NE Portland neighborhoods – artful and unusual.
Eligibility: Portland Oregon artists only. Preference for artists residing in the following neighborhoods: Portsmouth, St. Johns, Kenton, Overlook, University Park, Freemont, Humboldt, Boise, King, Vernon, Sabin, Alberta Arts District.

Deadline: May 31, 2018
Please submit samples via PDF to curator@studioartdirect.com

Call to Artists: Oil and Acrylic

CLOSED: THANK YOU FOR SUBMITTING, we selected artist Janie Lowe.

Join Studio Art Direct’s Artist Collection!

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Irma Cerese Oil Painting

Studio Art Direct Inc. is currently seeking oil and acrylic artists for (3) commissioned 4’ x 8’ custom panels depicting soft abstracted colorful landscapes. See example shown for style composition and inspiration.
Eligibility: Pacific Northwest artists, preference for artists residing in Beaverton, Oregon.               Deadline: May 30, 2018
Please submit samples via PDF to curator@studioartdirect.com

Call to Artists: Pacific Northwest

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Join Studio Art Direct’s Artist Collection!

Studio Art Direct Inc. is an art consulting firm in Portland, OR. We are currently expanding our network of artists and are curating new works including illustration, watercolor, gouache, mixed media, digital, paintings, and photography. We love modern, fresh, bold, graphic, hand drawn works depicting Northwest icons, Oregon neighborhoods, PNW scenes, and flora and fauna of the Pacific Northwest. Works need to be positive, uplifting, and created in a spring color palette. Completely non-objective or controversial works are not suitable for our clientele. See Samples.
Eligibility: Pacific Northwest Artists only. Paintings should be a minimum of 24” high.

Please submit samples via PDF to curator@studioartdirect.com