$135 – waterford.co.uk
$69 – neimanmarcus.com
$105 – trouva.com
Here is a quick overview of our corporate art consulting process and projects. We gave Blurb a try and created both a hard cover and online book.
Recently, I was asked by Dawn Carlton at Hennebery Eddy Architects to take 10 original works from Oregon State’s famous Art About Agriculture collection, and reproduce them as museum quality works on canvas that could be hung in the newly remodeled Strand Hall. The trick was, the originals were small – really small, and Dawn had designed the reproductions to be huge – really huge.
For example, one work of art by Paul Gentry was 5″x8″ and we reproduced to a whopping 60″x120″. Yep. That is a big, scary jump – especially with a wood-block original.
To get perfect results, which means no pixilation, great depth and color, and the “real thing” look, I am sharing some tips with you, learned through 8 years of hard knocks in the art biz:
Find the right printer: Going big to me, is printing over the 60″ in height. That means you need to find a fine art printer who has a press that can do 100″ canvas yet be sensitive to art – the calibration of color, the depth and feel of brush strokes. There are commercial printers in Portland who do super large format printing but they are geared towards clients like Adidas and Nike. When they hear the word “art,” they triple the price, and unfortunately, do not triple the quality. They use inferior canvas and sometimes inks. Fine art printers vary widely in the cost per square inch. So shop and compare. Be sure to have the printer give you a sample.
Begin with great canvas & ink: There are many weights, finishes, and qualities to canvas. It is almost like shopping for sheets – and we all know what a nightmare that is. You want a heavy weight canvas with a gloss finish and a bright white color. You need to be sure that when the canvas is stretched over stretcher bars and that it will not crack at the corners. The inks need to be UV protected and I prefer printers who have 16-jets so that the subtleties of the artwork colors can be picked up.
Image capture is everything: A museum quality reproduction needs to print at a minimum of 150 DPI and be adjusted to match the original color and feel. Now that sounds fairly easy, until you realize it has to be 150 DPI at the full size it is going to print at! That can be a digital file that is up to 5 gigs in size. So the original must be photographed in small segments then stitched together. And after that, the color and feel of the digital file needs to be adjusted to match the original. Finally, the format and color profile needs to match to printers. This takes an expert. Taking an average art photo capture, then trying to “res it up” in PhotoShop or Genuine Fractals will not heed the quality results we demand here at Studio Art Direct. Start with the right image capture. It will make all the difference.
Stretcher bars and framing must be high quality: We are stretching and framing snobs here at Studio Art Direct because permanent art collections need to withstand a beating. You never want to use frames from Larson Juhl or other China-made molding companies that are not solid wood – when they scratch they are unfixable and the scratch is obvious. You can sand out and restain a wood frame for years and years. But balancing high quality solid wood framing with budgets is challenging. We have a local guy who creates custom solid wood reveal frames right here in Portland. They are simple, sturdy and affordable. So go solid wood, always. And be sure that the stretcher bars are made with cross bars and cross corners. The fabrication of the stretcher bars are equally important to prevent sagging and warping.
Manage the artists and their expectations: We work with about 120 regional artists creating reproductions. It can be a delicate matter for artists to allow their works to go into reproduction. It requires negotiations, a contract, and, in most cases, a royalty or licensing payment to the artists. (In the state of Oregon, art laws regulate that absolutely no work of art can be reproduced without the permission of the artist. Even if you own the original, the artists carries the copyright to the original for their entire lives. Use it without permission and you will sued.) Once the contract has been agreed upon, it is important to share with the artists, that a reproduction is produced with an entirely different medium than what the artwork was originally created in. And therefore, the finished product will have it’s own unique character. However, it is very important to respect the artists original intent – matching color, content, style, stroke and other details of the work. If you do not, you lose the soul of the art, and the trust of the artist.
Good luck going big!
We are really excited to announce the addition of 100 new works of art to our online Print On Demand Collection. These stunning artworks range from photography and paintings to drawings and digital art.
Studio Art Direct’s stable of talented regional artists is now a whopping 41 professional creatives and features 246 works of art. You can search by artist or subject. And all works are available in any size, on any surface.
We reviewed 846 submissions and actively curated through out the region for about 4 months. Twelve artists were awarded the opportunity to join our publishing division including Barry Van Gerhig, Brooke
Borcherding, Candace Primack, Cathie Joy Young, Janet Rothermel, Jivi Nancheva, Lucia Johnson, Nance and Stephen Sasser, Patricia Clayton, Rick Keating, and Sandy Haight.
In addition to our new artists, 98% of our existing artists renewed their contracts and added additional artwork. These artists appreciated the 18% royalty payments Studio Art Direct provides, which is about double what the industry standard is. It is also exciting for them to see their work in a variety of public spaces.
We look forward to working with designers and clients in placing these artworks in hospitality, healthcare, and corporate environments throughout the West.
Photo credits: Jonathan House,
Andrea Lonas, Sam Tenney, Janelle Baglien
For Northwest Artists only. We are curating new artworks for 2015/16 catalog. Artworks selected will be licensed. Submit your artwork for consideration today. Due Feb. 20, 2015
Here is what we are looking for:
1. Spring color palettes. No red. Below is an example of the palette and artworks from our 2012 collection that incorporated these colors in creative ways.
2. Groupings of 3-5 images in same size ratio that can be installed as a set (series). We need to fill very large walls, so we often install a grouping of artworks down corridors or in large public areas.
3. Works of art that can be reproduced large. That means that the scan or photo must be taken of a fairly large original. It does depend on the medium however. We often reproduce images on materials such as wallpaper and plexiglas as large as 144″ high or more!
4. Any 2-D medium even pastels are beautiful when reproduced on different surfaces like canvas or plex. So mediums like digital arts, photography, pastels, oils, acrylic, monoprints, multi media, collage, and whatever else you can dream up are perfect for reproductions.
5. Artwork inspired by nature. Humans are hardwired to find nature calming and healing, it maybe a link to our prehistoric days, but whatever the reason, images of nature whether they be abstracted landscapes, photos, impressionistic paintings, or detailed doodles of water, trees, mountains, animals, vistas, views, and anything having to do with nature has been proven to help people heal by lowering blood pressure and reducing heart rates. To see examples, go to www.studioartdirect.com art search. And learn more about Evidenced Based Design (the link between art and healing).
6. Abstracted landscapes are very popular with our clients. And I really need to add more artworks that are like this. To get an idea of some nice abstracts and compositions that I really am looking for, go to my Pinterest page and click on board ART WANTED.
7. Lyrical abstracts with uplifting colors and soft curving lines are popular. Almost non objective, these types of abstracts have something in them the viewer can identify with – a hint or suggestion of an object. Go to my Pinterest page and click on board ART WANTED for examples.
8. Art with words. I am curating art for a hotel themed “sleeping with words.” This is also a big trend in art right now. So artworks that incorporate words, sentences, paragraphs, book collage, etc. are in demand. Think Cy Twombly with a little less abstraction.
9. Botanical photography. We are specifically searching for monochromatic and desaturarted neutral palettes of live flora botanicals including micro shots. Images must: Bleed to edges; have the ability to print to at least 144″ high at 150 dpi; have an abundance of negative space with soft background; have clarity of main subject matter which contrasts with background; include simple organic forms and shapes, may be abstract but must reveal details viewer can relate to, and be calm restful and reflective. To see examples, click photography only art wanted presentation 2015
a. You must be an artist residing in the Pacific Northwest
b. Art must be currently available for high resolution scanning
c. Selected artists will sign a 3-year licensing agreement
d. You must follow submission guidelines or your work will not be considered
e. You may enter up to 5 images. They must reflect our request above.
HOW TO SUBMIT – Deadline Feb. 20, 2015
To submit your art for consideration, please email the following information to firstname.lastname@example.org or call assistant curator Cindy Bricca (808) 352-3820
Your email must include:
1. Subject line to read: Submission
2. Attach up to (5) low res jpegs of images currently available for high resolution scanning or capture. Images must reflect our request above.
3. Title each jpeg by the title of you art work
2. In body of email, include the Title of art, the size of original, and the medium.
3. Include ALL of your contact information including your name, phone, address, email and website.
4. OR, if you can, create a PDF with all above information. A PDF helps us save all the information we have on you in one easy file.
Submission deadline is Feb. 20, 2015. Only submissions we are interested in will be responded to. For those accepted, we will contact you with further information about licensing and answer all of your questions in a personal conversation.
I wanted to share some of the projects we have done over the last 7 years. Especially the evolution of art in architecture – from concept to completion.
Thanks for taking a look!