Portland, Oregon– As the healthcare industry continues to build and renovate facilities at a breath-taking rate, Studio Art Direct is keeping pace with artwork specifically curated for placement in hospital, memory care, continued care, outpatient, and other health related environments.
Twenty years ago it was unheard of for a medical facility to invest hundreds of dollars into artwork. But the healthcare industry has realized that environment – design, colors, artwork as well as functionality – can improve patient outcomes, reduce staff stress and burnout and increase effectiveness in delivering care. And it is not a theory. It’s known as evidence-based design, and there is a considerable and growing body of research and information to prove it (The Pebble Project/Center for Health Design, Texas A&M University College of Architecture, and Georgia Institute of Technology, Robert Wood Johnson Foundation.)
Because researchers have found that the additional cost of design improvements such as art for public spaces and patient rooms quickly paid for themselves through operational savings and increased revenue, medical facilities have become more sophisticated in their art selections.
To meet the demand, Studio Art Direct is curating hundreds of new original and limited edition works created exclusively by Pacific Northwest creative professionals. Works must meet specific medical design criteria.
Choosing the right art for medical facilities can be a complex task. Each area of a healthcare facility requires artwork that is conducive to patients, visitors and staff. For example, patients in recovery from surgery need to view specific kinds of images designed to lower blood pressure, reduce stress and lessen discomfort. Areas like Chemotherapy require very realistic images that are still and clear for patients who may be experiencing nausea. Artwork for dementia and Alzheimer facilities need to evoke long term memories and other senses such as touch and sound. Chaotic, ambiguous or surreal images need to be avoided in psych facilities.
Over the next 10 years, it is estimated that $200 billion will be spent on hospital construction in the United States. This amount does not include other healthcare related facilities such as memory care, assisted living, in-patient mental facilities, out-patient facilities, therapy centers, and oncology and surgery centers.
Locally, facilities like OHSU, Kaiser, Providence and Legacy are incorporating sophisticated artwork into their facilities. The application of art and design in these healthcare settings will continue to grow as returns on investment, improved patient outcomes, and employee retention are realized.
Studio Art Direct