Daily Journal of Commerce awards Studio Art Direct first place in the TOP PROJECTS 2009 by Women/Minority/Emerging (DMWESB) businesses for the permanent art collection at Happy Valley City Hall. Nomination submitted by Howard S. Wright Constructors
BY: DJC Staff
Its successful strategy lay in a juxtaposition of historic art and images showcased by modern techniques. Ninety percent of the art on display was created by local artists and purchased below gallery and retail pricing.
Completed in 2009, the project involved the design, art selection, project management, historic research, archival image curation, production, printing, framing and installation of 36 pieces.
“I pushed the limits of art and technology on this project,” Janelle Fendall Baglien, the company’s president, said. “I did custom reproductions of both contemporary and historic art using archival pigmented inks printed directly to frosted Plexiglas, bamboo and sintra. These are not traditional art surfaces, so I had to step out of the fine art world and into the arms of local fabricators who could use the newest printing technologies from the commercial retail side and apply them to fine art.
“It was an experiment for us all. Frankly, it was a gamble,” she added. “But it turned out very well, and we are now working on creating a custom line of art using some of these ideas.”
Jason Tuck, Happy Valley city manager, complimented Baglien for enhancing the building’s unique lobby with a historic display that serves as a centerpiece.
“Janelle was able to integrate our needs for having a historic display that would not impede the flow of visitors in the lobby,” Tuck said. “We are very pleased with the results and have heard many times from visitors about how much they like the art and historic display.”
Established in 2006, Studio Art Direct specializes in art programs for hospitality, health care, institutional and corporate environments.