We have had a lot of requests to create content for TV monitors in healthcare waiting areas, patient rooms and exam rooms. So, I am really excited to share an example of what we are working on. This is a 5-minute loop demo featuring gorgeous nature scenes shot in time-lapsed, slow motion, steady-cam cinematography. The artist is an Emmy Award winning cinematographer we have partnered with. It is specifically created for hospitals, medical centers, senior care, behavioral health and other healthcare environments. Based on the philosophy of Evidenced Based Design, this stunning video is designed to calm, sooth and improve patient outcome.
This content is plug-and-play ready in any format required (from the cloud, Blu-ray, m4, and the new gold standard 4K). Also available without sound.
We have content available in increments of 5 minute, 14 (the average wait in a waiting room) and 1 hour (for relaxation channels).
License Fee: The fee is charged on an annual basis per physical location and is dependent on the number of monitors displaying the work. Email me with an outline of your intentions including length of play and estimated number of monitors. I will get back to you with pricing.
This is the first in a series of art video content Studio Art Direct will be releasing for licensed use on large AV installations in healthcare, hospitality, corporate and government interiors. We have seen a growing trend in the desire for artful content that is ready for plug-and-play. Our initial focus will be on heatlhcare, eventually we will move into art video for corporate, multi family and hospitality projects.
What are the Digital Art Content for Healthcare Trends:
The average stay in a waiting room is 14-minutes. In the past, TV’s were used as a distraction but studies showed that it causes stress in patients and visitors. Other applications include a looping video playing on exam room monitors as patients wait for their doctor. This is a wonderful way to soften the equipment laden rooms. For behavioral health calm rooms, a video is safe and serene. In transfusion centers, the long wait can be agitating and scary, nature art videos are an effective way to relieve stress.
While the “monitor” technology exists, the content has not changed much over the years. Art consultants have realized the opportunity to showcase art, but most do it with PowerPoint style videos of images, mainly photography of flowers. This is a pitiful under utilization of the technology. So much can be done with film, video, animation, and interactive digital. The creativity just needs to be tapped. The creative genius is in the new crop of art students and emerging artists born and raised on digital media.
Over the next 8 months, I will be working hard to discover talent and help new artists craft work towards creating digital content for the built environment, and especially healthcare. It is an exciting new market segment we are venturing into and we are jazzed. Video installations are becoming very popular as the price of monitors and content management go down, while the public’s thirst for digital and interactive content goes up.