How to create canvas reproductions that are ten-times the size of the originals. Featuring newly completed art collection for Strand Hall at Oregon State University.

Donna Trent artist, Oregon state art about agriculture, strand hall, heneberry eddy, janelle baglien, dawn carlton, canvas reproductions, fine art printing, oversized giclees, oregon artists, farm art
Dave Amundson, OSU’s Architect/Construction Manager, Dawn Carlton designer with Heneberry Eddy, and Janelle Baglien, President of Studio Art Direct in front of the reproduction of “Ebey’s Praire Farm, Whidbey Island” by Donna Trent.

Recently, I was asked by Dawn Carlton at Hennebery Eddy Architects to take 10 original works from Oregon State’s famous Art About Agriculture collection, and reproduce them as museum quality works on canvas that could be hung in the newly remodeled Strand Hall.  The trick was, the originals were small – really small, and Dawn had designed the reproductions to be huge – really huge. 

Continue reading “How to create canvas reproductions that are ten-times the size of the originals. Featuring newly completed art collection for Strand Hall at Oregon State University.”

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How to create sustainable/green custom digital art wallpaper

how to create custom art wallpaper using digital files
Studio Art Direct installs an original painting on sustainable/green wallpaper at a medical office building. This is an excellent example of a painterly style on very textured material – it looks like canvas. “Seasons” by T Avery from the Studio Art Direct licensed art collection.

One of the most dramatic and cost-effective ways to create large art in architecture installations is with custom art wallpaper.  The options for art and graphics are simply endless and are only hemmed in by your imagination.

There are companies who produce custom art wallpaper using their designs or stock imagery or allow you to provide your own.  Only problem is, great designers don’t like to use stock anything, or they do not have the expertise to find, select, license, and prep art, graphic or photographic files suitable for large-scale artwalls.  And if not done right, a huge custom wallpaper installation can turn into a pixilated mess.

So what to do?  Work with an art consultant who has mass connections to artists and designers and, more importantly, knows how to create digital files for production with the right color profile, correct DPI and size resolution, and has the capacity to produce and install the artwall.  This soup-to-nuts approach ensures success.  

What to consider when creating custom wallpaper?   If your project is scheduled for

studio art direct custom digital art wallpaper
Custom art wallpaper in stairwells encourages people to use the stairs by adding vibrancy to an otherwise dull and ignored space. Created by Studio Art Direct. Commissioned photography from L.Koudele

LEED certification, or if your client wants to go green, you must use a PVC free, low VOC, sustainable material which includes post consumer material and contributes to LEED MR credits.  And, if that is not enough, it must be Fire Rated Class A to meet most code requirements.  I also recommend that the pigment is a UV Curable (very low VOC or Eco-Solvent) for air quality especially in healthcare settings.

But if durability in very high traffic areas is your biggest concern, I recommend a vinyl substrate with a PVC overlay.  The PVC overlay will do a great job of protecting the image from dings and scratches.

How to choose the right art or graphics?  There are important considerations when selecting imagery for custom artwalls.  Enhancing the interior palette and finishes, imagery that speaks to a client’s image and brand, and the interaction of the end-user with the space where the wallpaper is to be installed is key.  In healthcare, images of nature are proven to aid in the healing process by lowering blood pressure and reducing heart rates. In hospitality, a more avant garde approach leaning towards abstraction or bold graphics can boost the story and theme of a hotel.  For corporations, creatively integrating brand or history is often requested.

large scale custom digital art wallpaper for healthcare
Art walls in elevator lobbies are excellent for wayfinding and provide a moment of respite during the wait for the elevator.  Photography by Z. Andrews from Studio Art Direct licensed art collection.

There are also different textures available.  I recommend a very smooth gloss or matte finish for photography and graphics and a highly textured finish for paintings.  The texture looks like canvas with the depth of impasto.

Wallpaper art as wayfinding?  Large wallpaper artwalls are an excellent way to delineate spaces and enhance wayfinding.  Fantastic applications are in elevator lobbies, stairwells, and entries to specific areas like treatment modules in healthcare, conference rooms in corporate, and floors hotels.

If you would like a free consultation about creating wallpaper artwalls for your project, contact janelle@studioartdirect.com

 

Studio Art Direct shares recent photos of completed projects.

By the end of 2012, Studio Art Direct increased business by 500%. Take a look at a sampling of the the 2000 works of art we have commissioned, selected and installed for government, corporate, hospitality and healthcare projects in the last couple of years.   Back to Studio Art Direct website 

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By the end of 2012, Studio Art Direct had increased business by over 500% in just the past two years.  Healthcare and government projects have been the main focus.  These market segments seem to be where most growth has occurred since the economic downtown, so it is natural that we would be providing fine art for these types of projects.  We and the artists we work with are certainly grateful for these large projects as it kept us all very busy in some tough years.

As far as the outlook goes, Janelle Baglien, President of Studio Art Direct is seeing a lot more movement in hotel and apartment construction.  So we expect to be working on some new and perhaps “out of the box” projects soon.

Studio Art Direct shares favorite websites for artists

Studio Art Direct features over 1000 works of art by Oregon and Washington artists. Photo of Portland's Pearl District by Brian Libby

In this information filled age, it is easy to find news-you-can-use that will help you with your art career, inspire and challenge your artistic technique, help you learn how to be a better collector, or provide helpful tips on running a gallery or frame shop. Here are some of Studio Art Direct’s art website picks:

For an array of art workshops that you can download for a few bucks, visit  www.artworkshops.tv

Northwest artists will love www.emptyeasel.com for their reviews of art portfolio websites, interviews with artists, and more.  Direct from Seattle, the information feels regional.

For international art business news take a spin through www.artnews.com and www.artforum.com

For a great list of show, gallery and competition opportunities visit www.artcalendar.com You will find great

articles about exhibiting, how to get into and prepare for art fairs and more insider information for galleries, artists and art publishers.

For great advice on how to prosper as an artist, sign up for Alyson Stanfield’s Art Biz Blog at www.artbizcoach.com

For more regional news and artist opportunities direct to your in-box, sign up for www.racc.org (Portland), www.artisttrust.org and www.4culture.org (Seattle).

If you are a collector, learn about current art marketing pricing, auction sales information, market trends and more at www.artnet.com and www.artprice.com

And of course, we must pitch ourselves when it comes to great online art websites.  Studio Art Direct is now the largest professional source for art created by emerging and established artist living in Oregon and Washington in the U.S.   The site receives about 75K hits per month and features over 1000 works by photographers, painters, sculptors, glass artists, print makers and muralists.