Recently, I was asked by Dawn Carlton at Hennebery Eddy Architects to take 10 original works from Oregon State’s famous Art About Agriculture collection, and reproduce them as museum quality works on canvas that could be hung in the newly remodeled Strand Hall. The trick was, the originals were small – really small, and Dawn had designed the reproductions to be huge – really huge.
One of the most dramatic and cost-effective ways to create large art in architecture installations is with custom art wallpaper. The options for art and graphics are simply endless and are only hemmed in by your imagination.
There are companies who produce custom art wallpaper using their designs or stock imagery or allow you to provide your own. Only problem is, great designers don’t like to use stock anything, or they do not have the expertise to find, select, license, and prep art, graphic or photographic files suitable for large-scale artwalls. And if not done right, a huge custom wallpaper installation can turn into a pixilated mess.
So what to do? Work with an art consultant who has mass connections to artists and designers and, more importantly, knows how to create digital files for production with the right color profile, correct DPI and size resolution, and has the capacity to produce and install the artwall. This soup-to-nuts approach ensures success.
What to consider when creating custom wallpaper? If your project is scheduled for
LEED certification, or if your client wants to go green, you must use a PVC free, low VOC, sustainable material which includes post consumer material and contributes to LEED MR credits. And, if that is not enough, it must be Fire Rated Class A to meet most code requirements. I also recommend that the pigment is a UV Curable (very low VOC or Eco-Solvent) for air quality especially in healthcare settings.
But if durability in very high traffic areas is your biggest concern, I recommend a vinyl substrate with a PVC overlay. The PVC overlay will do a great job of protecting the image from dings and scratches.
How to choose the right art or graphics? There are important considerations when selecting imagery for custom artwalls. Enhancing the interior palette and finishes, imagery that speaks to a client’s image and brand, and the interaction of the end-user with the space where the wallpaper is to be installed is key. In healthcare, images of nature are proven to aid in the healing process by lowering blood pressure and reducing heart rates. In hospitality, a more avant garde approach leaning towards abstraction or bold graphics can boost the story and theme of a hotel. For corporations, creatively integrating brand or history is often requested.
There are also different textures available. I recommend a very smooth gloss or matte finish for photography and graphics and a highly textured finish for paintings. The texture looks like canvas with the depth of impasto.
Wallpaper art as wayfinding? Large wallpaper artwalls are an excellent way to delineate spaces and enhance wayfinding. Fantastic applications are in elevator lobbies, stairwells, and entries to specific areas like treatment modules in healthcare, conference rooms in corporate, and floors hotels.
If you would like a free consultation about creating wallpaper artwalls for your project, contact firstname.lastname@example.org
By the end of 2012, Studio Art Direct increased business by 500%. Take a look at a sampling of the the 2000 works of art we have commissioned, selected and installed for government, corporate, hospitality and healthcare projects in the last couple of years. Back to Studio Art Direct website
By the end of 2012, Studio Art Direct had increased business by over 500% in just the past two years. Healthcare and government projects have been the main focus. These market segments seem to be where most growth has occurred since the economic downtown, so it is natural that we would be providing fine art for these types of projects. We and the artists we work with are certainly grateful for these large projects as it kept us all very busy in some tough years.
What are the trends in art, design and color for 2011 and beyond? In this presentation, Global Color Research and Dupont share their forecast.
This forecast is based on the current economic, environmental, social, and technological factors that are currently driving the human psyche. Use this information to inspire you.
At Studio Art Direct, we need to be ahead of the trends in design and color because we often work with interior designers who are integrating these ideas into healthcare, hospitality, corporate and institutional projects. Keeping an eye out for artists who are creating works that enahnce these designs are an important part of our services.
Click here to go to the presentation:
Presentation was posted by David James from Colt Industries.
Based on requests from clients and insider news from this year’s ArtExpo in New York, Studio Art Direct makes a call on art trends now and in the future. Here are the highlights:
URBAN-INSPIRED Now more than ever, the lines between streets and studios blur – as artists take art to the streets, and street scenes to the canvas. Artful cityscapes, graffiti-inspired abstracts and everyday urban scenes photographed and painted are giving our cities a visual story for our times.
GRAFFITI A mash-up of words, numbers and comic style figurative coalesce in infinitely mesmerizing works. Inspired by the streets, graffiti style abstracts tell stories left to interpretation.
NARRATIVE ART Every work of art tells a story, but some paintings seem to hold a more predominant narrative element than others. This year’s Artexpo offers a wide array of intriguing, innovative works that raise questions – and invite interpretation.
FIGURATIVE The buzz we are hearing is the human form is back. Publishers, decor markets, and clients are ready to showcase the nude – but beware, art that camouflages the face, does not show too much T&A and incorporates color trends are what these buyers are looking for. Studio Art Direct placed 175 nudes in the Hotel Modera in Portland and it has been very well received by customers. However, a very few were offended (we don’t know why). Perhaps they’ll choose the Heathman on their next visit to Portland.
PHOTOGRAPHY ART ABSTRACTS Photographers become more creative as they push the limits of photoshop and other design programs to create works of art on paper, canvas, plex and aluminum.
ALTERNATIVE SUBSTRATES Plexiglas, metals, bamboo, FSC certified maple, kirei board, glass, gold or bronze metallics, and paper made of elephant poop (yep, that’s right) – printing art and photography with archival pigment inks on these surfaces adds an entirely new dimension to art reproduction and installation.
ART IN ARCHITECTURE Interior designers and architects are
working to plan for art in the early stages of design so that works are not an after-thought but rather designed into the architecture.
Artists considering selling into the lucrative art publishing and corporate art markets must be aware of color, decor and fashion trends. Keeping a keen eye on what colors are being used most often by designers, furniture and accessories markets can help artists shape their palette and create works that sell.
According to a business blog for visual artists by Barney Davey, CMG, which has been successfully predicting color trends for 47 years, says this grape –officially called Mardi Grape – is a sophisticated crossover between purple, brown and gray. It’s a transfer from fashion with European roots.
Chosen by hundreds of color professionals as CMG’s 2010 Next Color, Mardi Grape used to be a fashion color. Now, it’s all set to be the year’s biggest star for everything else.
Purple is a neutral for first time – expect it to be around for a long time said CMG president James Martin: “Purple has been with us for a while now, but the big story today is that we’re seeing purple as a neutral for the very first time. This purple is browner and grayer, a neutral we can love long-term.
These days everyone is seeking versatile colors with staying power. Colors used to be the focus while neutrals were the understudies. Today, neutrals are the lead performers, chameleon colors that shift and change.”
According to CMG, look for these additional color trends in 2010:
•Red – Reds are strong with pink intuition; bright and clean with energy and excitement — a clean pop to go with neutrals.
•Orange – A rich, sophisticated color that moves away from earth-based colors to an optimistic orange, seasoned with a touch of gray.
•Yellow – A greener, more natural yellow, softened with gray.
•Green – Optimistic and uplifting, a clear and bright accent green with a slight shift toward blue.
•Blue – A saturated blue with gray influences; rich without being too luxe.
•Beige-Brown – A true chameleon to complement darker hues, it can be either matte or metallic.
•Neutral-Gray – Gray with a touch of purple, drawing inspiration from mineral, concrete and steel.
Color Marketing Group, founded in 1962 and based in Alexandria, Virginia, USA, is an international association of color design professionals. CMG’s major focus is to forecast the direction in which color is developing across multiple industries. For further information, please visit http://www.colormarketing.org
Visit Barney Davey’s site to learn more about how to create art for licensing and publication http://www.artprintissues.com