Studio Art Direct shares recent photos of completed projects.

By the end of 2012, Studio Art Direct increased business by 500%. Take a look at a sampling of the the 2000 works of art we have commissioned, selected and installed for government, corporate, hospitality and healthcare projects in the last couple of years.   Back to Studio Art Direct website 

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By the end of 2012, Studio Art Direct had increased business by over 500% in just the past two years.  Healthcare and government projects have been the main focus.  These market segments seem to be where most growth has occurred since the economic downtown, so it is natural that we would be providing fine art for these types of projects.  We and the artists we work with are certainly grateful for these large projects as it kept us all very busy in some tough years.

As far as the outlook goes, Janelle Baglien, President of Studio Art Direct is seeing a lot more movement in hotel and apartment construction.  So we expect to be working on some new and perhaps “out of the box” projects soon.
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Studio Art Direct Wins Kaiser Westside Medical Center Art Consulting Contract

Kaiser Westside Medical Center located in Hillsboro, Oregon.

We are excited to announce Studio Art Direct, Inc.  has been awarded the contract to provide art for the new Kaiser Westside Medical Center in Hillsboro, Oregon.  

Our work will include design, programming, selection, installation and coordination of site specific sculptures, interior art-in-architecture, and procurement of hundreds of 2-D works of art for the patient, exam, waiting areas, cooridors and treatment rooms.

Following the project’s theme of Tranquil Relief Through Nature, Studio Art Direct will select, commission and purchase works of art created exclusively by regional artists with a significant amount selected from the greater Portland area.  Utilizing the well respected guidelines of Evidenced Based Design, we will be looking for works of art that are beautiful, serene and have the ability to improve patient outcomes by lowering heart rates and reducing blood pressure. 

 100% of the artwork will be by regional artists .  “This is exciting news for area artists,” says Janelle Baglien president of Studio Art Direct and project manager for the new Kaiser project, “we have already contracted the art in architecture and large-scale sculptures to area artists and are now moving on to selecting the art for the walls.” 
 
The entry rotunda will feature a 16'x8' commissioned glass sculpture. The sculpture will feature gingko leaves and will hang from the skylight - the glass will sparkle and shimmer throughout the day and night.

Both Kaiser Foundation Hospitals and Studio Art Direct are dedicated to sustainability and together we are excited to support our local art community.   “We are just wrapping the design and coordination with the architects and structural engineers for the large feature artworks such as bronze sculpture by Rip Caswell and Shelley Smith Curtiss, custom commissioned large-scale kiln formed and hand blown glass installations by Sue Grauten, and the art in architecture wall panels which will be filled with exciting commissioned works by Joe Futschik and Kirby Jones. And right now we are selecting, commissioning, and procurring original and reproduction 2-D works for the walls,” says Baglien.

 About the project
 
Kaiser Westside Medical Center, which is expected to earn a LEED Gold Certification for green and sustainable practices, consists of a 4-story, 283,000 sq.ft. hospital featuring 126 private patient rooms with views, new operating, recovery and diagnostic and treatment areas plus an extensive labor and delivery floor.  Adjacent and connected to the hospital is a  5-story, 110,000 sq. ft. medical office building.   The project is expected to complete in spring of 2012 and will see its first patients in the fall. 
 
Studio Art Direct is collaborating closely with Kaiser project managers, interior designers from Elerbee Beckett in San Francisco, architects PKA here in Portland and AECOM in Minneapolis, as well as Anderson Construction general contractors and their sub contractors and vendors. 
 
Portland artist Jeni Lee has been commissioned by Studio Art Direct for 14 paintings featured in various projects throughout the Northwest including the Hotel Modera, Red160 in Seattle, and Specht Development

FOR ARTISTS ONLY:

 
Themes and art selections
 
The theme of Tranquil Relief Through Nature will feature sub-themes by floor.  Each theme is designed to reflect the healthcare provided on that floor and speaks specifically to Kaiser’s members, visitors and staff.  To learn more, read this Evidenced Based Design.
 
Level 1:     Forest – protection and longevity
Imaging, orthopedics, exam, treatment, patient rooms, and emergency
 
Level 2:     Water – replenishment and healing
Major surgery, recovery, patient rooms, exam, treatment
 
Level 3:    Wildflowers – rebirth and rejuvenation
Labor and delivery, OBGYN, imaging, exam, treatment, patient rooms
 
Level 4:     Mountains & Oregon Landscapes – stability
Exam, patient rooms, administration  
 
Color Palette
 
The color palette for Kaiser Westside Medical Center chosen by Elerbee Beckett is a soft grouping of colors reflecting spring and summer and designed to warm the rainy gray days of Oregon’s winters.  The artwork will integrate and enhance the color palette. 
 
The color palette for Kaiser Westside Medical Center. Artwork will be selected to enhance this palette.

Studio Art Direct will be working with hundreds of regional artists already connected to the company and will be scouting for new artists. 

 Artwork will be selected based on several criteria:
 
– Artist must reside in Oregon or Washington
– Quality
– Imagery that is serene, peaceful, uplifting
– Creative integration of the theme by floor
– Use of color palette
– Oregon landscapes from the majestic coastline to eastern Oregon are always of interest
 
“The thing I encourage artists to consider when it comes to art for healthcare is to imagine it is your mother, brother, sister or daughter in the hospital looking at the art as a way to feel better, to heal.  All of us – visitor, paitent, staff – need healing.  I believe art has that power and that is what I want artists to focus on when they consider submitting their work for this project,” Baglien says.
 
 Giclee reproductions wanted
 
Because budgets are always a concern, Studio Art Direct has specified many giclee reproductions on paper or canvas for this project.  If you are an artist who has considered reproductions or already has super high resolution scans or photographs of your artworks, please send them for consideration.  The best way to submit reproductions to Studio Art Direct is to create a PDF of all images available and include the maximum size it can be printed and price per size.  Studio Art Direct has a tremendous amount of experience helping artists move into reproduction, so if you have questions, please email janelle@studioartdirect.com
 
How to submit your work
 
To submit your work please provide a low res jpegs via email to curator@studioartdirect.com  You must include the following information:
 
1.   Low res jpegs only
2.  Each jpeg must be titled with art title, size, and price
3.  Your full contact information including name, address, phone, website, and email
3.  A brief introduction of who you are and a description of your art and medium
4.  Works must be currently available for purchase
 
If your work is selected, you will be contacted.
 
We will make selections for giclee reproductions and originals by Sept 30, 2011
 

What is Evidenced-Based Art In Healthcare?

Fall Harmony Willamette by Mitch Baird of Portland, Oregon
How are Evidence-Based Art Programs different from regular art programs and what advantage do they offer hospitals?

Evidence-based art is based upon the principles of Evidence-based Design, and makes a commitment to basing design decisions on the best available research.  There is a small but significant body of research evidence today on the impact of art on clinical and behavioral outcomes of patients in hospital settings.
 
Viewing artwork with appropriate nature content has been seen to reduce stress and pain perception, as measured by physiological outcomes such as blood pressure, heart-rate, and skin conductance, in addition to self-report measures such as pain-rating scales and surveys. For example, in a study conducted in Sweden by Roger Ulrich, heart surgery patients in an ICU who were shown nature scenes with water, trees and high depth of field, showed lesser anxiety, suffered less intense pain, and required lower strength pain medication, than those shown abstract scenes or no image at all. Economic benefits of lower cost of pain medication, reduced length of stay, and increased patient and staff satisfaction, can be extrapolated from such studies and strengthen the case for taking an evidence-based approach.Unfortunately, the critical importance of Evidence-based Art programs has not yet been fully appreciated within the industry….

While experienced art consultants have the ability to provide aesthetically pleasing artwork consisting of pretty, local pictures, the insight into whether this aesthetic is appropriate for healthcare populations is often missing. Given the evidence on the therapeutic effect of using appropriate art (discussed above), this could be a critical oversight.
 
Yet another aspect of evidence that is relevant, in addition to the therapeutic benefit of art, relates to how presence and quality of art can effect patient/visitor perception of the quality of care at the hospital, act as a de-stressor for staff, have an impact on the branding of the hospital, serve as a point of focus and discussion for visitors, and of course, add to the overall appeal of the visual environment (these themes are emergent from a 2007 post-occupancy evaluation of the art program at MD Anderson Cancer Center, Houston). Artwork is often the most visible and noticeable aspect of the visual environment and this increases its potential impact on patients/staff/ visitors, and in the final analysis, the economic bottom-line at the hospital.
 
There are well-researched guidelines in place today for appropriate healthcare art based on rigorous research findings, which can be implemented, creatively, by experienced art consultants. Ulrich and Gilpin’s chapter on Healing Arts, in Frampton’s Putting Patients First, is one of the most comprehensive resources and recommends the use of

  1. Waterscapes (Calm or non-turbulent water)
  2. Landscapes (with visual depth or open foreground, trees with broad canopy, savannah landscapes, verdant vegetation, or positive cultural artifacts)
  3. Flowers (familiar, healthy and fresh, in natural settings with open foreground), and
  4. Figurative Art (depicting emotionally positive faces, diverse and leisurely in nature).

While these guidelines are in place today, an evidence-based art consultant has the onus of creative but conscientious interpretation, in order to ensure that the most appropriate art for the facility is chosen while maintaining a standard of visual appeal that is befitting to the hospital. Furthermore, there is little known on art for special populations, or different ethnicities, and mere prescriptive adherence to guidelines cannot suffice.
 
In the end, commitment to an Evidence-based Art program entails going the step beyond the implementation of existing guidelines, to improving and updating guidelines towards the maximum impact art can have on improving the healthcare environment. 
 
Published in FacilityCare Magazine. Vol 12. Number 3. May/June 2007